Creating a winning CV is easy! Right? Well, if you have experienced many job rejections, a possible explanation could be that you are not ‘selling yourself’ effectively on your CV.
When you’re in the job market it’s good to view yourself as a shop, and your task is to lure people (i.e. an employer) in and buy stuff (i.e. your skills and experience). If you have an attractive shop front you stand a good chance of achieving this.
It’s a good idea to view your CV as your ‘shop front’ where you can ‘sell yourself’ to an employer and get them into your shop and offer you the job. The trouble is that we often forget to lift the shutters to our shop front windows and allow people to check out what we have to sell!